At Brand Harvest, we partner with our clients to provide holistic branding solutions in the areas of brand management. Our branding services are designed to meet the needs of a growing digital consumer and the economy alike.
We cover a wide spectrum of services within branding from strategic consulting to designing identities, from developing positioning strategy to creating digital experiences. we deliver value to our clients by bringing together a collective experience of like-minded professionals and having a collaborative approach.
Brand strategy is very fundamental and the foundation for building a strong brand. At the core of every successful brand is the strategy that governs the brands positioning strategy, value proposition, brand’s purpose, differentiation and the overall brand experience. The brand communication strategy is one of the ways the brand manifests itself with consumers and customers alike. The emerging brand personality should create relevant and meaningful engagement with the customers. Developing the brand strategy involves thinking, analysis, insights and a method to evaluate the ROI.
Brand Design
Brand design is extremely powerful and is an extension of the brand strategy. Brand design can be very compelling from the visual identity of the brand to the way the brand is expressed across all touch points will help create lasting impressions. While brand strategy is at the core the soul of the brand lies in its design. The identity of the brand or the corporate identity of a company is the most visible symbol representing the very values of the brand. Brand design encompasses all the aspects of the brand including people and culture to create differentiation and build a unique value for the brand. Design thinking is not restricted to graphics and colours but it encompasses the way the brand delivers its promise to its customers.
Digital Services
Increasingly and with rapid pace commerce and consumers are going digital. The digital consumer is constantly connected and looking for snippets of benefits from brands delivered meaningfully and with high relevance. Mobile first is currently the way to go digital and digital branding is about understanding how your brand will create engagement value for your customer. As branding professionals, we are constantly upgrading our knowledge levels in this space to bring the best practices to our clients. This can be in designing a mobile first website, or developing UI and UX for an app to creating digitally relevant content. Digital branding is not only about how brand design works in digital spaces but more importantly it is about how your brand approaches the digitally savvy audience.
Corporate Branding
Increasingly corporations across the board be it large, medium or small, the responsibility towards their customers and society is becoming very important. Branding a corporation or corporate branding is a practice that requires understanding the larger macroeconomic situation as much as a deeper insight into the micro aspects like company culture. It is about infusing a branded culture in a unique manner that defines a corporation, its values and the attributes. Corporate branding or corporate identity is bringing together everything about the organization and manifesting through an idea and allowing the design to express the rest.
Internal Branding
Internal branding is not about motivating employee alone but it is aligning every internal stakeholder to become brand ambassadors. Internal branding is as important as branding for the customer. Brands that are internally aligned can produce results better than the competition. The perceived value of the organization /brand to be more customer-centric is a differentiator that many cannot ignore. Therefore, every employee, every touch point, every interaction becomes critical and they all speak and deliver the same value.
Brand Management
The custodianship of a brand should go well beyond the marketing department. It is important that the brand is aligned across all the key stakeholders who are managing and helping build the brand. Brand management tools aid people to get trained on brand thinking
7. Use pre-launch videos to drive leads.
Use a pre-launch video campaign to jump-start product sales and build brand awareness. Your price point should correlate with the length of your video content. While lower-priced items require 15 to 60 seconds of video, a more significant ask is best served by a five- to 15-minute pre-launch video campaign.
Use a landing page with a sign-up form to capture email addresses. Then, create an email campaign that offers special incentives to buyers who refer family and friends.
A respected influencer gives instant product credibility. Get industry influencers to put your product in front of their fans through endorsement campaigns. By using platforms such as BrandBacker, Revfluence and PitchBox, our agency quickly matches clients with influencers who represent their shared goals
8. Technology is your friend.
Webinars are perfect for spreading your message in an attractive, engaging form. Here's how to maximize your success:
One, research and choose the right webinar software: easy to use, requires no IT knowledge, downloads or installations, and is ready to go -- time is money. The software should give you the necessary tools for the whole process -- before, during and after the webinar.